Two-time Streamy Award–winning content leader with 15+ years shaping digital media for brands like Smosh, vidIQ, and Red Bull. Currently the Head of Content for one of YouTube's largest food and health brands, FlavCity.
Mar 7, 2026
Ever wonder what Baby and Johnny would do on YouTube? Plus, I lace up my boots for a showdown against the Swayze himself. You won't want to miss this lift!
Mar 7, 2026
Ever wonder what *Fast Times at Ridgemont High* would look like as a modern YouTube channel? I break down the content strategy, then step into the ring for an epic showdown!
Mar 7, 2026
Ever wonder what *Fast Times at Ridgemont High* would look like as a YouTube channel? I break down the strategy, then body slam Spicoli. It's a two-for-one special.
Over 15 years leading content strategy, creative direction, and production for some of the biggest brands in digital media.
Bobby Parrish / FlavCity · Jan 2026–Present
Leading end-to-end content strategy and execution for FlavCity, one of the largest food and health brands on YouTube. Owns the creative and strategic direction across long-form, short-form, and social — building production workflows and translating audience data into programming decisions that scale output without sacrificing brand trust.
vidIQ · Jul 2025–Jan 2026
Lead producer for all original vidIQ productions, including the Creators Untold documentary series and other original projects under the vidIQ banner.
YZ Productions · Jan 2025–May 2025
Led creative strategy and operations for one of YouTube's largest children's channels (17M+ subscribers, 100M+ monthly views). Developed strategic plans, oversaw content calendars and production workflows, and directed title, thumbnail, and editing feedback strategy based on retention data.
Dream Factory Creative · Mar 2022–Apr 2025
Built partnerships with brands like New Rockstars and Red Bull Media, generating over $1.2M in revenue. Expanded creator network across YouTube, TikTok, Instagram, and Meta, increasing client reach by 200%. Drove a 150% increase in paid partnerships and 45% rise in website traffic.
Smosh · Feb 2019–Jul 2022
Rose to VP of Programming, leading creative direction and production for Smosh's gaming and unscripted content. Grew the audience to over 20M subscribers with a 30% increase in viewer retention. Executed multimillion-dollar integrated marketing campaigns for top gaming publishers and secured 12 brand collaborations expanding reach by 45%.
DEFY Media · Apr 2014–Nov 2018
Executive producer and head of creative for Smosh Games, YouTube's largest comedy gaming brand. Pitched new shows, executed multimillion-dollar partner campaigns, and developed daily programming on blockbuster game releases. Won two Streamy Awards for Best Gaming Channel (2015, 2017) and grew the channel into the fastest-growing gaming brand on YouTube in 2015.
2005–2014
Built a foundation across digital media, broadcast, and publishing — including co-founding The Flickcast, heading production at Tobuscus Inc. and NODE Studios, leading original programming at Metacafe, producing live shows at ThisWeekIn, and working as an on-air personality and news correspondent at Cox Radio in Connecticut.
Head of Content
Leading content strategy across long-form, short-form, and social for one of YouTube's largest food and health brands with hundreds of millions of monthly views.
Lead Producer · vidIQ
Produced the original documentary series exploring the stories behind YouTube's biggest creators, under the vidIQ banner.
Partnership · Dream Factory
Executed co-marketing initiatives driving a 100% increase in content views and 25% improvement in engagement metrics.
Head of Creative · VP
Built the channel into the fastest-growing gaming brand on YouTube. Directed Honest Game Trailers, Game Bang, and Cell Outs for 40M+ combined subscribers.
Executive Producer
Executed multimillion-dollar integrated campaigns for EA Games, Microsoft, Nintendo of America, and other top gaming publishers.
Head of Production
Created the branding, built the production team, and launched the initial slate of programming for EA Games' first YouTube venture.