Matt's Blog

Thoughts on content strategy, digital media, and the creator economy.

Wolverines & Workflows: How Red Dawn Could Dominate YouTube (and the Ring)
Wolverines & Workflows: How Red Dawn Could Dominate YouTube (and the Ring)

May 12, 2026

Ever wonder how a classic 80s movie about teenage guerillas would fare on YouTube? I break down the content strategy for *Red Dawn* in 2026, then body slam Patrick Swayze's Jed Eckert in a dream match. You won't want to miss it!

Content Strategy
Unearthing YouTube Gold: Romancing The Algorithm & Rhonda vs. Raub in the Ring!
Unearthing YouTube Gold: Romancing The Algorithm & Rhonda vs. Raub in the Ring!

May 11, 2026

Ever wonder how *Romancing the Stone* would dominate YouTube in 2026? I break down the content strategy for Jackie's jungle adventures, then step into the ring for an epic showdown with the stone-smuggling diva herself.

Content Strategy
I'll Be Back... With Killer Content Strategy (and a Canadian Destroyer!)
I'll Be Back... With Killer Content Strategy (and a Canadian Destroyer!)

May 10, 2026

Ever wonder what a classic 80s sci-fi thriller could teach us about YouTube success? We're breaking down *The Terminator* as a modern channel and then, of course, I'm stepping into the squared circle against the T-800.

Content Strategy
Hasta La Vista, Algorithm: Skynet's YouTube Takeover & My Showdown with a Cybernetic Grappler
Hasta La Vista, Algorithm: Skynet's YouTube Takeover & My Showdown with a Cybernetic Grappler

May 9, 2026

Ever wonder how Skynet would conquer YouTube? I break down the ultimate content strategy for 'The Terminator' channel, then step into the squared circle for a steel cage match against a certain T-800. This is content strategy meets kayfabe.

Content Strategy
Spaceballs: The YouTube Channel, and My Greco-Roman Knuckle Lock
Spaceballs: The YouTube Channel, and My Greco-Roman Knuckle Lock

May 8, 2026

Ever wonder what *Spaceballs* would look like as a modern YouTube empire? We're diving deep into the content strategy and, of course, I'm stepping into the ring.

Content Strategy
Unleash Your Inner Mozart: Amadeus & My Squared Circle Symphony
Unleash Your Inner Mozart: Amadeus & My Squared Circle Symphony

May 7, 2026

Ever wonder how a classic like Amadeus would crush YouTube? Plus, watch me drop a Cross Rhodes on Salieri. Get ready for some high notes and low blows!

Content Strategy
Dream Content & Nightmare Brawls: Freddy Krueger Goes Digital & I Go Down
Dream Content & Nightmare Brawls: Freddy Krueger Goes Digital & I Go Down

May 6, 2026

Ever wonder what *A Nightmare on Elm Street* would look like as a YouTube channel? I break down the strategy, then step into the ring with Freddy Krueger himself. Spoiler: It gets weird.

Content Strategy
Wax On, Wax Off, Click On, Click Off: The Karate Kid's YouTube Dojo
Wax On, Wax Off, Click On, Click Off: The Karate Kid's YouTube Dojo

May 5, 2026

What can 'The Karate Kid' teach us about building a killer YouTube channel? And how would I fare against Daniel LaRusso in the squared circle? Get ready — it's content strategy meets piledrivers.

Content Strategy
Don't Feed Your Content After Midnight: A Gremlins Strategy Slam!
Don't Feed Your Content After Midnight: A Gremlins Strategy Slam!

May 4, 2026

Ever wonder what *Gremlins* would look like as a YouTube channel? We're diving deep into content strategy for Kingston Falls, then I'm stepping into the squared circle with a certain protagonist. It's gonna be wild.

Content Strategy
The Empire Strikes Back: Content Strategy & My Brutal Showdown with Luke Skywalker
The Empire Strikes Back: Content Strategy & My Brutal Showdown with Luke Skywalker

May 3, 2026

Ever wonder what the *Empire Strikes Back* would look like as a modern YouTube channel? Plus, I step into the squared circle against Luke Skywalker. Get ready for some tactical content bombs and suplexes!

Content Strategy
Axel Foley's Channel & My Sunset Strip Smackdown
Axel Foley's Channel & My Sunset Strip Smackdown

May 2, 2026

Ever wonder what a classic 80s action-comedy like *Beverly Hills Cop* would look like as a modern YouTube channel? And also, ever wonder if I could beat Axel Foley in a wrestling match? Today, we're doing both.

Content Strategy
Busting Ghosts & Breaking Boards: The Ghostbusters YouTube Strategy (Plus a Bout with Venkman)
Busting Ghosts & Breaking Boards: The Ghostbusters YouTube Strategy (Plus a Bout with Venkman)

May 1, 2026

Ever wonder how the Ghostbusters would run a YouTube channel in 2026? We're breaking down their content strategy, complete with formats and audience engagement. Stick around for a fantasy wrestling match against Peter Venkman!

Content Strategy
Indy's Inferno: Temple of Doom YouTube & My Ring Rampage!
Indy's Inferno: Temple of Doom YouTube & My Ring Rampage!

April 30, 2026

Ever wonder how Indiana Jones and the Temple of Doom would crush YouTube in 2026? Plus, I step into the ring against Dr. Jones himself. Prepare for content gold and body slams!

Content Strategy
Eternal Thirst for Views: The Hunger & My Squared Circle Showdown
Eternal Thirst for Views: The Hunger & My Squared Circle Showdown

April 29, 2026

Ever wonder how an 80s vampire flick like *The Hunger* would crush it on YouTube today? Plus, I'm stepping into the ring against Miriam Blaylock. It's gonna be a bloody good time (for me, mostly).

Content Strategy
Shrinking Audiences & Delivering the 450 Splash!
Shrinking Audiences & Delivering the 450 Splash!

April 28, 2026

Ever wonder how 'Honey, I Shrunk the Kids' would dominate YouTube? Plus, watch me body slam Rick Moranis in a no-holds-barred match!

Content Strategy
Exposure, Engagement, and Elbow Drops: The Silkwood Strategy
Exposure, Engagement, and Elbow Drops: The Silkwood Strategy

April 27, 2026

Ever wonder what a classic 80s drama looks like as a modern YouTube channel? And how I'd fare in the ring against its main character? Let's break it down.

Content Strategy
Staying Alive: YouTube Stardom & My Dance-Off Deathmatch
Staying Alive: YouTube Stardom & My Dance-Off Deathmatch

April 26, 2026

Ever wonder what Tony Manero's journey would look like on YouTube in 2026? Plus, I step into the ring against the disco king himself. Let's get digital, then physical!

Content Strategy
Twilight Zone: Content Strategy & Dropkicks to the Fifth Dimension
Twilight Zone: Content Strategy & Dropkicks to the Fifth Dimension

April 25, 2026

Ever wonder how an 80s horror classic becomes a modern YouTube empire? We're breaking down 'Twilight Zone: The Movie' for 2026, then I'm stepping into the ring with its most iconic character. Trust me, it's gonna get weird.

Content Strategy
Educating Rita's YouTube Blueprint & My Ring Battle with Susan
Educating Rita's YouTube Blueprint & My Ring Battle with Susan

April 24, 2026

Ever wonder how an 80s classic like 'Educating Rita' would thrive on YouTube today? I'm breaking down the content strategy—and then stepping into the ring against its star!

Content Strategy
Christine's Killer Content & My Ring Dominance!
Christine's Killer Content & My Ring Dominance!

April 23, 2026

Ever wonder what a possessed car's YouTube channel would look like? Plus, I step into the ring against Arnie Cunningham. Prepare for content gold and flying bodies!

Content Strategy
Blue Thunder: From 80s Chopper to YouTube Domination (and My Ring Debut)
Blue Thunder: From 80s Chopper to YouTube Domination (and My Ring Debut)

April 21, 2026

Ever wonder what an 80s action flick could teach us about building a killer YouTube channel? Or about my secret wrestling career? Buckle up, buttercups.

Content Strategy
Krull's Content Empire & My Gladiatorial Showdown
Krull's Content Empire & My Gladiatorial Showdown

April 21, 2026

Ever wonder how an 80s fantasy flick like *Krull* could dominate YouTube? I'm breaking down the content strategy, then stepping into the ring myself.

Content Strategy
Bates Motel: Content Strategy & Body Slams in Psycho II's World
Bates Motel: Content Strategy & Body Slams in Psycho II's World

April 21, 2026

Ever wonder what Norman Bates' YouTube channel would look like? And how I'd fare against him in the squared circle? Grab your popcorn (and maybe a sharp object), because we're going deep.

Content Strategy
Nobody Puts Baby in a Corner... Unless It's a YouTube Corner!
Nobody Puts Baby in a Corner... Unless It's a YouTube Corner!

March 6, 2026

Ever wonder what Dirty Dancing would look like as a modern YouTube channel? And then, what if I had to wrestle the main character? Trust me, it gets wild.

Content Strategy
Phone Home & Throw Down: E.T. on YouTube & In The Ring!
Phone Home & Throw Down: E.T. on YouTube & In The Ring!

March 4, 2026

Ever wonder how E.T. would crush YouTube in 2026? Or how he'd fare against me in a no-holds-barred wrestling match? Get ready for some extraterrestrial content strategy and a main event for the ages!

Content Strategy
Police Academy: YouTube Chaos & My Swinging Neckbreaker!
Police Academy: YouTube Chaos & My Swinging Neckbreaker!

March 4, 2026

Ever wonder what the Police Academy crew would do on YouTube in 2026? Plus, I step into the ring against Carey Mahoney himself. Trust me, it gets wild.

Content Strategy
Spectral Strategy & Suplexes: Poltergeist's YouTube Takeover
Spectral Strategy & Suplexes: Poltergeist's YouTube Takeover

March 4, 2026

Ever wonder how the Freeling family would handle YouTube? I'm breaking down a 'Poltergeist' channel strategy, and then stepping into the ring myself. This is gonna be wild.

Content Strategy
The Thing: Antarctic Ambushes & Ring Annihilations!
The Thing: Antarctic Ambushes & Ring Annihilations!

March 4, 2026

Ever wonder what Carpenter's masterpiece would look like as a modern YouTube channel? Plus, I step into the ring against MacReady himself. You won't believe the suplexes!

Content Strategy
Matt Raub